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The profiles of the powerful: Advertising Exec Dudley Fitzpatrick
In a sense, SFGT entry is a window on the person who runs the company, Dudley Fitzpatrick, CEO. Open the front door of the old town house on Walnut Street, and the first thing you notice is three old stone steps. Could not afford new measures? Can you see the second door. It's all glass and through it we see the reception room modern classic furniture, receptionist and attractive small oriental rug in the center of the wooden floor. "I understand, you think to yourself.
When you meet and talk with Dudley with him, really. He is a traditionalist as steps and beamed ceiling. He is confident and strong, like the stately furniture and office themselves. It is good taste, such as oriental rugs, and as the conference room on the fifth floor. You go to the interview after a trip in the elevator modern.
And a trip to Dudley.
He is a man who knows where, who wants to do it right, which has strong feelings about their beloved. Note that I said "their advertising business beloved." A different views on this view activity marketing and advertising.
Life and career are very different than they had anticipated when he graduated from the University Miami of Ohio. He earned a degree in mass communication, though he says he was there first "to play hockey." There, discovered that "movies are more fun" and decided he would like to write movies. Go in New York, "bummed around for two years "Trying to connect in the film and finally had to get a stable job.
It was decided to settle for "30 Second film "and found employment in the creative department of one of the largest agencies in New York, now known as Ammirati Puris Lintas. There He has worked exclusively on television and participated in network spots for Heineken, Diet Coke, Lysol and Mennen.
The agency Service ruled that the influence of his firm belief that "the strategy and creativity are actually the same thing." It's an idea which continues to lead the work and intentions of the agency.
While in New York, was recruited to Los Angeles agency, Dancer Fitzgerald Sample. He took the job and became more and her youngest vice-president, but admits that he probably had to do, because I was always a movie plot for him. In town, working in their efforts to be accountable to complement Toyota's business. The land agency Pioneer Electronics, which became one of his greatest achievements. His campaign, "captures the spirit of a true Pioneer," Pioneer has led with great success.
Dudley was created and produced the first music industry music video for his client, Pioneer. It was a takeoff on West Side Story. Because it reflects the social realities of the time, was selected to be part of the permanent collection of culture the Smithsonian Institution Moors section.
Both Dudley and his wife, tannic, grew up in New Jersey. They live there now, in Pennington, with their three children: Aubrey, Drew and Tess. The two older children attend the Lawrenceville School, the alma mater of Dudley. The proximity of New Jersey was one of the reasons why respondents an opportunity Kyneta Gilman and Lewis (now Tierney Communications.)
I was very impressed the quality of LG & K work. As vice president and group creative director, participated in what he calls his "glory years" but was the victim of one of its many changes in senior management.
He and a good friend at LGK, Bob Schell, were separating Press rather limited. Fortunately, they were contacted by Mr. Chips potatoes offered themthe account if they start an agency. That was in 1992, the beginning of what is now SFGT. The Lord was with them for 12 years of production. Today, the agency has 30 people and serves eight accounts. Made Interestingly, two of their accounts, Tylenol and Sunoco, are deeply involved in NASCAR races.
Dudley feels her work with NASCAR is an example of why they prefer not to be regarded as a traditional advertising agency. Emphasizes that organizations rely primarily on "advertising" for success are in the wrong direction. His vision calls for an organization that is deeply involved in all aspects of marketing communications clients. For customers SFGT, mother is an (important) ingredient in all programs including the markets for basic consumer customers, for customers of public relations and customer care employee pride.
Asked about the account that was most proud chills and reminds me he is proud of each account. Love, who volunteers is particularly proud of the work SFGT made for the opening Constitution Center. His feelings of patriotism seem to be reflected in the position they created for the Center, "freedom from you." It starts with the Constitution. "
Curiously, said that the "beast" and "intelligent" things that has ever been in the business are really the same thing. "The smartest thing I did was surround myself with my two partners: Sarah Lenhard, Director and Chief Account Service and Dan Reeves, CEO and executive creative director. "The stupid thing? Do not carry on board earlier. "
Who supports his conviction that the most difficult part of the business of advertising is to find, recruit, nurture and grow with good people. He is concerned that because that he tends to struggle to find candidates with exceptional talent, valuable experience and a good cultural fit. It is also concerned the possibility that good clients may lose confidence in the agencies. He said: "Organizations must be emotionally able to have confidence in themselves to to be safe enough to justify a significant collaboration with customers and provide optimal service. "
Dudley Fitzpatrick is safe. It's obvious. Thinking in the old stone steps leading to the agency. Of course, they could afford, but something new "old" has character and character is what you project. Obviously, when you take the elevator to the spiffy conference room on the fifth floor. This is another positive message to visitors. Obviously, when you hear his response to simple direct questions. Yes, Dudley Fitzpatrick is confident his agency, his vision of the business you're in itself.
About the Author
Allan Kalish founded, managed and sold Kalish & Rice, one of Philadelphia’s largest ad agencies. He is currently chairman of Trichys, providers of extranet and intranet solutions for online collaboration and document sharing.