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Nike
Nike, Inc. (NYSE: NKE) is a sports publicly traded and major equipment supplier based in the United States. The company is based in the metropolitan area of Portland, Oregon, near Beaverton. It is the world's leading supplier of footwear and sportswear [2] and manufacturer Computer major sports with revenues of more than 16 billion dollars in 2007. From 2008, employs 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the State of Oregon.
"Clubwear> http://www.himfr.com/buy-clubwear_top/"> TopTHE Clubwear company was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and became officially at Nike, Inc. in 1978. The company derives its name from Nike (pronounced in Greek, the Greek goddess of victory. "Nike markets its products under its own brand and Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding, equipment starting, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. [3] In addition to manufacturing sportswear and equipment, the company operates labor camps in the Third World countries who exploit underprivalaged so that the Western world, using the last of sports stores under the name and Niketown. Nike sponsors many prestigious profile athletes and sports teams around the world of brands, "Just do it "and the Swoosh logo.
Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon Topic athlete Phil Knight and his coach Bill Bowerman in January 1962. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales of cars on the track meets Knight.
The company's profit grew quickly, and in 1966, BRS opened its first store, located on Pico Boulevard in Santa Monica, California. In 1971, the relationship between BRS and Onitsuka Tiger in touch end. BRS prepared to launch her own line of shoes, which bear the newly designed Swoosh [4].
The first shoe to carry this design which was sold to the general public was a bunch of football called "Nike" was released in summer 1971. In February 1972, BRS introduced its first line of Nike shoes with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially changed its name to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS / Nike, the sponsorship of athletes became a marketing tool important for the rapidly growing company.
I first company product design was based on "Bowerman's waffle design on the sole shoe was inspired by the model of a waffle.
In 1980, Nike had reached a 50% market share in U.S. athletic footwear market and the company went public in December this year. Its growth is largely due to the "mouth-to-back 'advertising (to quote Nike advertisement from the 1970s), rather than television ads. First of Nike ads published in the national television October 1982 during the broadcast of the New York marathon. The ads were created by Portland advertising agency Wieden + Kennedy, which had formed few months earlier, in April 1982.
Together, Nike and Wieden + Kennedy have created many indelible print ads and television and the agency remains Nike's primary today. He was co-founder of the agency, Dan Wieden who coined the now famous slogan "Just Do It "to AD 1988, a Nike campaign, which was chosen by Advertising Age as one of the top five advertising slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution.
Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world.
Nike produces a wide range of sporting equipment. Their first products were the subject of slippers. Today also make shoes, jerseys, shorts, etc. Baselayers for a wide range of sports including athletics, baseball, hockey ice, tennis, football, lacrosse, basketball and cricket. The new additions to its line are the Nike 6.0 and Nike SB shoes, designed for skateboards. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than its competitors. [8] In 2008, Nike introduced the Air Jordan XX3, a shoe basketball designed with high performance environment in mind.
Nike positions its products in such in an attempt attract a "young …. materialistic. "[9] is positioned as a performance brand upscale. However, engineers also shoes and clothing to discount stores like Wal-Mart under the brand name for beginners.
Nike sells a variety of products, including shoes and clothing for activities sports like football, basketball, running, combat sports, tennis, football, athletics, golf and cross training for men, women and children. Nike also sells footwear for outdoor activities such as tennis, golf, skateboarding, soccer, baseball, football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and sports and other recreational uses. Nike is well known and popular youth culture, Chav Culture and hip hop culture, such as providing clothing urban fashion. Nike recently teamed up with Apple Inc. to produce the Nike + product which monitors the performance of a runner through a radio device in the shoe that connects to the iPod nano. While the product generates useful statistics, has been criticized by researchers were able to identify RFID users from 60 feet (18 meters) away using motes, small concealable intelligence in a network wireless sensor.
In 2004 he launched the SPARQ Training Program / Division. Currently, the training program in the first class of United States
In Gran Turismo 4 video game is not a car for Nike called NikeOne 2022, designed by Phil Frank.
World Headquarters Nike are surrounded by the city of Beaverton, Oregon, but not technically incorporated in Washington County.
From the perspective of Nike, Company, one of two Fortune 500 employers still headquartered in the State of Oregon (Precision Castparts is the other), has a big payroll, which should not be annexed to Beaverton without its consent. Nike prefers to work with the government of Washington County, as it grows and expands its headquarters. Annexation would cost the company $ 700,000 per year in increased taxes for services they are already in the province and various special districts.
From the perspective of Beaverton, pending the company of a treatment Special against the will of the city have zoning and other laws apply equally to all businesses, large and small. Close Costco, one of the first of this company has been committed in Beaverton years ago without incident, and focus on annexation additional Beaverton for the 21st century reflects a desire to simplify the city and county government for services in the region Metropolitan handled by cities instead of counties.
The Oregonian dates the bad blood between the two back to buy Nike Beaverton about 74 acres of land which soon fronted the Jared Co-operation. When Nike proposed expanding its head in this direction, Beaverton First wanted housing near the MAX station and cross-ownership of two roads, the expectations set by the zoning already in place when Nike bought the land. Beaverton application was mostly compatible with the Metro Transit-oriented development plans for the region. After a year, which included Nike threatening to move 5,000 jobs out of state, Beaverton withdrew the demand for housing, but the lack of housing was something that Nike did forget it.
Beaverton annexation confrontation soon led to an attempted annexation by force. Which led to a prosecution by Nike, and the pressure exerted by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under the terms of this bill, is expressly Beaverton prohibited by force, confiscation of lands Nike and Columbia Sportswear occupy in unincorporated company in Washington County for 35 years, while Electro Scientific Industries and Tektronix get that same protection for 30 years.
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