Online Hockey Jersey Customizer
The three main reasons why people leave your site without having to buy a product or complete a
It is the frustration of all website owner. You look at your analysis at the end of the week and we are delighted to see that traffic has increased but has not experienced the same increase sales or leads. There are probably a variety of reasons why your website is not converting as well as it could, but I will try to highlight some of them – hopefully that can be resolved immediately and to see conversion rates begin to rise.
Problem No. 1 – The announcement misleading or search result
Just because you are seeing an increase in PPC traffic or does not that the needs and desires of customers are satisfied when you enter your website. For consistency, we assume that your site only sells jerseys basketball. There is football, not hockey, not baseball jerseys – BASKETBALL ONLY. First, let's look at your PPC or Pay-per-click campaigns. The first rule with PPC ads is to be "specific". Each time a visitor clicks on their ads and not buy a jersey of basketball, you lose money. This means that if you bring a visitor to your site under the impression that you can buy a football jersey or a baseball jersey, or any other shirt at all, will not be satisfied when they visit your site.
The same goes for your SEO or organic search results. Yes, it would great if your site has been classified as "folders", but do not you think that your conversion rate would be higher if they are qualified to the jerseys of basketball? Sure your page titles and content have been prepared to allow visitors to find your site sells T-shirts basketball, so that visitors looking for any type of sportswear will not regret it when they see your ad.
Too many decisions Problem No. 2 – Make
Ok, so you have a visitor who is clearly interested in their basketball jerseys. How can you lead them through the process purchase and with few distractions as possible? Well, basically, that opens a path where the only place where you can stop it with one of his shirts in your cart.
You must help the visitor to choose a shirt that is good for him or her. If the visitor does not specify which team or player they wanted, what would be a good idea to know your top 3 selling jerseys above. This reduces the initial options that have to do and could lead to more conversions and the visitor is not overwhelmed. It's a good idea to keep your site clean and well organized so that visitors can find what they need quickly and easily. Keep all team jerseys in one place, keep all Retro / Throwback jerseys also keep folders All-Star in a separate location, etc. If a visitor has a particular shirt in mind, but does not specify Refine your search, make sure the tools you need to find the specific t-shirts are easily available. This could include pull-down menus to reduce the options for the team jersey, size, etc.
The long and short it is – if the user knows what he wants, and much to do his own thing. If a visitor not sure you provide what you think is the best choice, and then let them do their own thing.
Problem # 3 – They Do not Trust You
Buying a shirt from a website is very different from buying a stock. In a shop, you get to see the shirt, touch, smell, and to ensure it corresponds. Then, with your shirt firmly in hand, you pay the cashier and leave the store with the product bought and paid for. When buying a website is completely different. A customer finds your site, I do not know if your company is always there, especially if they sell is authentic or real. It is anticipated that the size of themselves, to pay an invisible box, select shipping options and cross your fingers and hope that shirt comes to your door in 5-7 business days.
If a visitor sees your site as credible, it is not and I repeat not buy from you. So how do you convince your customers that your product and delivery will be true? With indicators of credibility, of course! Coming from a visitor, who often shops online, understand that even with some of the best companies, things do not go smooth all the time so I see a visible support telephone number the customer or line, where I know I can talk to someone if my order is wrong. This also gives your site a more personal touch.
Another thing I need is security of the site. In order to present all information about me or my credit cards, I make sure my information is secure. This can be achieved with a seal on your Web site controls as safe, or at https: / / before the website allows customers to know that your visit is safe.
Finally, I want to see the comments. I know I am not the first person in the world to buy a product from this site. I read the customers on how others liked their shirts or how it was delivered on time. I read about how their service representatives to customer set any problem before it does not control. Again, I feel like buying the store from the street, not to store half of the world. You can reach this level Trusted with customer testimonials in general or product specific testimonials on the page.
The three factors that affect the rate of conversion of your site is easily repairable and should lead to increased conversions on your site. Traffic with no traffic or sales leads irrelevant and does not contribute to its bottom line at all. Start to increase your conversions today by the application of any or all of the suggestions listed above!
About the Author
Aaron Garcia is an SEO Consultant with MorePro Marketing, a Phoenix, AZ SEO Company. For over 2 years, Aaron has strategized and overseen the implementation of SEO strategies for clients in many different industries.